Resume

Monica Daly

Passionate creative with 12 years of experience leveraging technological solutions to maximize non-profit efficiency and drive success.

Education

Bachelor of Science
University of Maryland University College
Digital Media and Web Technology

Bachelor of Music
Catholic University of America
Vocal Performance (Magna Cum Laude)

Certifications/Special Programs

Certified PatronManager Administrator
Salesforce Application


University of Miami, Salzburg
Summer Music Academy,
German Language Immersion

Skills

Business

CRM (Salesforce NPSP)
Process Automation
Audience Segmentation
Advanced MS Office
Quickbooks

Programming

HTML
CSS
JavaScript

Design

Web Design
Graphic Design
Wireframes
Site Maps
Vector Graphics
Video & Audio Editing

Marketing

SEO
Copywriting
Mailchimp
Emma

Software

InDesign
Illustrator
Photoshop
Premiere
Audition

Experience

Salesforce Administrator | DATA Team Work Stream Owner | Dynamic Catholic
(Jan. 2021 – Aug. 2021)

  • Led Project Management, drove Execution for Agile Solutions to implement customer first User Experiences across the Digital Ecosystem

    • Patron Services Associate | Washington Bach Consort
    (Jan. 2019 – Present)

    • Developed/updated website pages using Branding & Style Guide
    • Redesigned ticket website & online donation forms:
    • Contributed Revenue: + $200/month
    • Created virtual education materials:
    • Interactive comic book, “Bach to School,”
    • Restructured video performances
    • Designed over 30 programs, digital/print ads and fundraising appeals per season
    • Configured flexible subscription options:
    • Create Your Own, Pay Your Age, student rates
    • Increased workplace efficiency by 20% using process automation within CRM (Salesforce)
    • Applied annual marketing strategy:
    • Retargeting, social media ads, bi-monthly email blasts, 4 press releases per season, 30 online calendars, 20,000 collateral pieces (brochures, postcards, flyers, rack cards)

    Program Coordinator | Arts Barn
    (2016 – 2019)

    • Built 10 SEO-friendly event pages per season
    • Published monthly press release, distributed to 15+ local newspapers and websites
    • Contracted artists, managed logistics for 10 performances and 7 dress rehearsals per year across 5 different series

    Music Director | Poolesville Presbyterian Church
    (2009 – Present)

    • Conducted virtual fundraising livestream during COVID-19 pandemic:
    • Designed branding images, streamed audio/video through OBS (Open Broadcaster Software)
    • Mixed audio / video from 10+ sources using Adobe Audition and PremierePro for weekly livestream service
    • Scheduled music for weekly worship services:
    • Directed choir of 15 members at weekly rehearsals & Sunday service, ordered sheet music and materials, scheduled instrument repairs and tunings, maintained database of 500 sheet music records

    Studio Founder | Monica Harwood Music
    (2012 – Present)

    • Conducted 20+ voice and piano lessons weekly
    • Invoiced customers (QuickBooks)
    • Acquired licensing/insurance
    • Curated individualized curricula

    Music Teacherr | St. Bartholomew Catholic School
    (2012 – 2014)

    • Applied daily lesson plans to engage 250+ children across 9 different grade levels
    • Established choral and drama courses
    • Directed enrichment programs for 60+ children
    • Enacted pedagogical methodologies appealing to 7 learning styles and 8 intelligences while adhering to county curriculum